Sunday Proptech

Sunday PropTech is an integrated management and investment services company, providing full-service real estate and hotel asset management solutions around the world. Operating within the PRISM ecosystem and closely related to OYO (a subsidiary of the PRISM family), Sunday PropTech utilizes a unique Asset-Heavy Approach to acquire and manage premium hotel properties directly rather than using an Asset-Light Franchise Model like traditional OYO franchises.

With its asset-heavy strategy, Sunday PropTech combines hospitality operations with advanced technology-based revenue management systems, enabling clients to maximize occupancy levels, increase profitability, and increase the long-term value of the hotel's assets. In addition, all of Sunday PropTech's hotels operate under one of its own brands (e.g., Sunday Hotels, Palette Hotels, etc.) in India and internationally, comprising a variety of upscale or mid-level brands located primarily in major metropolitan areas, vacation destinations, wildlife tourism areas, and sites of pilgrimage. In addition to creating value through asset appreciation, Sunday PropTech is also focused on building a recurring stream of revenue through real estate ownership and operational management.

Sunday PropTech obtained significant institutional funding in 2025, allowing the company to accelerate its expansion plans. ₹50 crore of this funding was raised from a consortium of investors led by InCred and Analah; this was followed by a much larger ₹125 crore equity raise, which was intended to help finance hotel acquisitions and support the development of new properties.

The company plans to acquire a number of hotels in FY26, and expand its Sunday Hotels portfolio by opening dozens of four- and five-star properties in strategic locations throughout India. From a financial perspective, the company expects to see strong growth over the next few years. Management projects that the company will achieve approximately ₹42 crore EBITDA in FY26 and that by FY27, it will be able to nearly triple its EBITDA through a combination of expanding its portfolio and achieving operational efficiencies. The company has also stated that returning cash to shareholders will be a key objective of the company, including dividend payments supported by operating cash flows, and that the company is focused on achieving sustainable profitability rather than simply pursuing growth.

Sunday PropTech's broader strategic positioning is to be a hospitality asset-owner like SAMHI Hotels, Chalet Hotels and others, but with the added benefit of leveraging technology, distribution and operational expertise available through the OYO and PRISM ecosystems. The company's growth strategy is to use its hybrid real estate ownership model in conjunction with this tech-enabled hotel operations model to grow over the long term.

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